- Description: An ad for a benefit event made using word with a full color bleed and a scanned image.
- Process: I began creating my event ad by choosing the message, which is sea turtles. I then found a children’s book from the library about sea turtles and scanned multiple images. Once I scanned the images, I put them into word, cropped and arranged them to fit a page, and decided which one would look the best as a full page. I then worked on my color scheme, and chose a big split complementary. To match the illustration’s colors I used paint’s color picker to find the right shades of orange, blue, purple, and green from the photo. I then used this color scheme to make the repeating triangle pattern. I made the majority of the triangles blue and made random ones the other colors in the scheme so the rhythm was a little less predictable. After making the triangle design, I added the text, added shapes under the text, and changed the transparency on the triangle design so the text would be more visable. Finally, I used Word’s alignment tools to line up the text with each other and the triangles with each other.
- Message: The message is that there is an event (fake event) at the “Rexburg Aquarium” for a new exhibit they have for sea turtles. The fundraising aspect of the event is that on the day of the opening, all ticket proceeds go to turtle research and conservation.
- Audience: The audience is anyone who likes to go to aquariums, likes sea turtles, or is interesting in seeing the new exhibit.
- Color scheme and color names: The color scheme is big split complementary and includes orange, blue, green, and purple.
- Top Thing Learned: The biggest thing I learned is that it is important how close text is to each other and how text is arranged with other elements.
- Title Font Name & Category: Font name: Elephant, Category: Modern
- Copy Font Name & Category: Font Name: Adobe Heiti Std R, Category: Sans Serif
- Scanned images used, sources, original sizes, location of scanner: This image was scanned from a book called One Tiny Turtle by Nicola Davies and illustrated by Jane Chapman which was published in 2001. The original size of the image is about 10 and ½ by 9 and ½ inches. Since the image is already large, I scanned it at a 150 resolution on the lab scanner.