Event Ad

  1. EventAd-page-001Description: An ad for a benefit event made using word with a full color bleed and a scanned image.
  2. Process: I began creating my event ad by choosing the message, which is sea turtles. I then found a children’s book from the library about sea turtles and scanned multiple images. Once I scanned the images, I put them into word, cropped and arranged them to fit a page, and decided which one would look the best as a full page. I then worked on my color scheme, and chose a big split complementary. To match the illustration’s colors I used paint’s color picker to find the right shades of orange, blue, purple, and green from the photo. I then used this color scheme to make the repeating triangle pattern. I made the majority of the triangles blue and made random ones the other colors in the scheme so the rhythm was a little less predictable. After making the triangle design, I added the text, added shapes under the text, and changed the transparency on the triangle design so the text would be more visable. Finally, I used Word’s alignment tools to line up the text with each other and the triangles with each other.
  3. Message: The message is that there is an event (fake event) at the “Rexburg Aquarium” for a new exhibit they have for sea turtles. The fundraising aspect of the event is that on the day of the opening, all ticket proceeds go to turtle research and conservation.
  4. Audience: The audience is anyone who likes to go to aquariums, likes sea turtles, or is interesting in seeing the new exhibit.
  5. Color scheme and color names: The color scheme is big split complementary and includes orange, blue, green, and purple.
  6. Top Thing Learned: The biggest thing I learned is that it is important how close text is to each other and how text is arranged with other elements.
  7. Title Font Name & Category: Font name: Elephant, Category: Modern
  8. Copy Font Name & Category: Font Name: Adobe Heiti Std R, Category: Sans Serif
  9. Scanned images used, sources, original sizes, location of scanner: This image was scanned from a book called One Tiny Turtle by Nicola Davies and illustrated by Jane Chapman which was published in 2001. The original size of the image is about 10 and ½ by 9 and ½ inches. Since the image is already large, I scanned it at a 150 resolution on the lab scanner.P2ALeahMcQueen3

4 thoughts on “Event Ad

  1. Great job, great visual flow and hierarchy! Nice call, in the was you used your image as well. Your message is very clear and the design doesn’t distract from it at all. It is very nice to look at, great visual appeal. You chose a good color scheme as well, it also goes well with your image (background). Great use of gestalt with the triangle shapes as well, it created unity. Here is a linkback to my blog, if you’d like to check my design out: https://erinxtinaday.wordpress.com/category/design/

  2. Love the image you pick, it’s a good choice. It’s great how you work through your design by adding the triangles image as well; I like how you work the colors out. This piece seems calm, like the presence of sea turtles. I see the diagonal balance in this piece as well. Good job with the color theme.

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